How Registration Works

For those of you returning to XOXO, this will all be very familiar. For those of you who have never attended, here’s how registration works and the timeline for distributing passes. Short version:

1. On Tuesday, May 21, we’ll announce the launch lineup for XOXO 2024 and open registration.

2. You’ll have seven days to fill out the registration survey — ending at noon PT/3pm ET on Wednesday, May 28.

3. Shortly after, passes will be randomly distributed to attendees from approved surveys.

Everyone must fill out their own survey to attend, even partners and significant others.

Timeline and Passes

This Tuesday, May 21 we’ll announce the XOXO 2024 lineup and open registration.

This year, you’ll have seven days to fill out the registration survey, ending on Wednesday, May 28 at noon PT/3pm ET. There’s no need to hurry, and no advantage to getting your survey in early.

Once registration closes, attendees will be chosen from approved surveys by lottery. You’ll have a guaranteed 48 hours to buy your pass, and after that, it will be released to another attendee.

An XOXO pass costs $250 and gets you access to everything: the conference talks, festival events, and all meetups and parties.

XOXO passes are non-transferable and non-refundable.

How Surveys Work

We ask you to fill out a short survey with three simple questions:

1. What do you do?

2. What are you working on right now?

3. What’s something you’ve made that you’re proud of?

In addition, we ask if you belong to an underrepresented group and whether you plan to attend with a partner or significant other.

This survey isn’t an application — we’re not judging or ranking you based on your answers. We use these responses to answer a simple question: is this someone who makes things, or builds tools to help people make things? Artists and creators of any kind are immediately approved.

Why Surveys?

Initially, we implemented surveys to screen out people who were looking to exploit the attention of XOXO attendees — namely companies who want to be at XOXO to sell you their services instead of participating.

Over time, we found it to be a powerful tool to ensure the group of attendees reflects the creative communities that the festival was designed to celebrate.

Each year, we’ve heard criticism from some people who see our survey system as exclusionary or elitist, arguing that a first-come, first-serve system for ticketing would be far more fair, equitable, and inclusionary.

In our experience, the opposite is true. A first-come, first-serve system favors those with time and money, which ends up benefiting those with well-paying jobs and disposable income.

Our survey system allows us to counter some of these biases, prioritizing access to the festival for underrepresented people and independent artists.